COACH JAMIE
OWNER
A permanent improvement in the baseline.
In 2021, after 12 years in the fitness industry, Jamie recognised a commonality of those he had the privilege to train. From busy execs, to single parents, to professional world class athletes who had competed in the Olympics. Consistency. Consistency enables a permanent improvement in the baseline. It became obvious, those who were able to achieve their goals, were able to prioritise, show up and chip away. Those purposeful consistent actions over time matter most when trying to achieve success, not momentary peaks or bursts of intensity. What we do in our day to day.
Jamie's outstanding retention of his trainees over the years helped him identify this attribute, as the majority of whom have followed him from pillar to post for over 8 years. This helped make Perma Performance become a reality.
Jamie has constantly tried to develop himself and enhance the profession of Strength & Conditioning further. He is a big believer of having skin in the game and eating in your own restaurant, demonstrated by a masters distinction he achieved in Strength & Conditioning at St. Mary's University in 2022. This led to Jamie becoming a co-author on a published research paper titled "The effects of heat-induced hypo-hydration and rehydration on blood-brain-barrier permeability, corticospinal and peripheral excitability".
Jamie also has a keen interest in hybrid training and endurance sports. This underpinned by his passion, insight and his understanding of physiology. Jamie currently competes in endurance sports and has a snappy 5k PB of 17.54!
COACH LEWIS
COACH
Recently completing his BSc in Strength & Conditioning Science at St Mary’s University, Lewis immersed himself in athlete development as Lead S&C Coach at the Royal Canoe Club. In this role, he helped both junior and senior athletes build functional strength, power and movement skills.
Lewis’s training philosophy is simple: consistency and intent lead to lasting performance. Drawing on both academic knowledge and practical experience, he blends technical aspects of programming with the human side of coaching, developing buy in, trust, and clarity through strong communication.
As an international sprint kayaker himself, Lewis has represented Great Britain at the Junior World Championships and continues to train toward further international competition. His personal journey as an athlete informs his detail-oriented coaching style.
Lewis drives to push himself has led to him involving himself with recent research which explored recovery and muscle maintenance strategies in resistance trained individuals, with a focus on hot water immersion as a tool to reduce muscle atrophy. This pursuit to further his knowledge now informs how he supports athletes through injury, heavy training loads, or periods of reduced activity.
When he’s not in the gym, you’ll probably find him out on the water, pushing his own performance or learning from the sport that shaped his coaching approach.
